Modern Sponsorship redefines the perception of brands.


Tara Parchment / Vice President / Chubb

“As a leading provider of High Net Worth home and motor insurance we are absolutely delighted to be part of this unique event. From our first meeting with Marchella it was clear that Victory8 offered an innovative take on the usual motoring events by focussing on female participants and challenging the traditional male dominance in this space. At Chubb we are passionate about protecting what’s valuable and important to our clients and we understand the increasing influence women have in this area. Choosing Victory8 as one of our sponsorships was therefore an easy decision! “


Simon J Ambler / Vice President / Lockton Companies LLP

“I am still buzzing from what was a fabulous weekend.

I remember sitting with Marchella having a lovely brunch in Mayfair where she told me about this amazing concept. I was hooked from day one and absolutely needed to be involved. To say that she has worked hard to make this happen is an absolute understatement and I feel incredibly privileged to have been witness to a real life Wonder Woman in action.

Marchella, thank you. You have delivered on all of your promises and generated some wonderful memories for us all.

And to all of you who came, what a brilliant, amazing mix of people you all are. Great fun and great company.”

Modern sponsorship not only acts as a facilitator for wider content but is also a tool kit for redefining subtle changes that can make a difference to the perception of your brand. Modern sponsorship is the fastest growing method of marketing in the US and is still very much in it’s infancy in the UK. It should never be confused with advertising because it is solely a qualitative and not a quantitative medium, which simply addresses business goals widely and randomly. Through sponsorship and support partnering ventures, we can define and target your customer platform with further precision and insight. Our initiatives are structured and developed to offer a creative mix of inspiration and credibility and is targeted at companies who seek media content that is enriching and expands the human imagination at a time when society is obsessed with an over populated currency of mindlessness. These are not only key elements that form a critical projection of how your brand, product or service is being perceived, but by simply being involved in co jointly launching platforms of creative diversity and implementing change can definitely add another dimension. Modern sponsorship also offers the opportunity to get down to grass roots level and communicate directly with your target market on a one to one basis where relevant or compatible. We live in a digital age feeding us with constant signals and messages aimed at attention grabbing at any price. In a world driven by endless lightweight offerings in the form of communications, PR and marketing transcripts, the need for personal connect and profundity is more relevant than ever before.
'Times are changing - what is the latest currency of wealth?'
In addition the culmination of merging different brands under the umbrella of a sponsorship program also resonates good value and networking opportunities for those involved. By engaging in a communal joint effort, the results are wholesome not only because of the connectivity that is born out of working together but also because there is added value through sharing. Inter networking opportunities, which may not have been possible before suddenly become available.